Author: Hutke Store

Collaboration is one of the most commonly used tools by us to reach out to more people who we think might want to know about our brand. We’ve done many such collaborations in the past and here are 3 of them that we think helped us blow our business.

Decor_miniz by Mini Singh

Our collaboration with @decor_miniz  last year was one of the most engaging and hit campaigns we had that helped us reach our first milestone of 10K followers on Instagram. Our sales got a big push from her organic community and we got the right kind of exposure we needed.. 

Her set up included our Cycle printed bedsheet set with a pair of Ditsy hand embroidered cushion covers in blue and white and Jaal dream catchers in the shade blue. 

kajal8212 by Kajal

One of our first campaigns where we could actually realise the benefits of collaboration was when we did it with Kajal. She has a strong sense of styling and knew exactly what a small business needed at that time to flourish. We were a community of 2K followers back then and we got a huge boost from her campaign which gave us the confidence to move ahead with many more.

Our first collaboration with her included our Polka patch bedsheet in white with colourful set of 6 pompom cushions. 

_my.green.nest by Sarabjit Kaur

One of the senior bloggers that we know in the field of decor blogging is @_my.green.nest. A disciplinarian by nature, she not only helped us with styling but also gave us valuable strategies to help us up our marketing game on Instagram. Our collaboration with her helped us untangle the deadlock of a static number of followers that we were struggling with for a long time then.

The products she styled were our Kantha patch bed sheet set with matching Kantha patch cushion and our Pichwai cow dream catcher.

Birth of Hutke 

By Sohini Mukherjee

It was back in the year 2017 when i left my job as a banker and picked my needle to make my very first design for Hutke. 

My job was paying me fine but I got a call from within that constantly told me that this was not what I would want to do for the rest of my life. I always wanted to belong in the textile industry and this was the perfect chance for me to take that leap of faith.

Nothing was easy at this point because I had badly upset my parents and I knew nothing about textile except for the fact that i loved them.

With a school friend by my side, I ignored everything and went ahead to give my dreams a chance and named our project Hutke.

I started learning more about textile, threads, and colours, made mistakes, learned from them and fell in love with the process.

Since then Hutke has been a child to me that I nurture and dream to make bigger and better with each passing year

From our past experience, we have gathered that our customers are happier if we come up with cushion covers that come in sets. So we decided to ease the process of helping you choose your favourite from our range of cushion cover sets. We have handpicked 5 of them from our collection for you to choose from. Let’s check it out!

1. Set of 6 pompom cushions

Our pompom cushions were one of the first designs that we made that went completely viral among our customers back in those days and are a hit product even today. The variety of colours that this set has and its affordability are the main reasons why this product is one of our best sellers.

There are a total of 6 colours to choose from and you have the flexibility of choosing any colour in any quantity. Each of these pompoms is hand-stitched to the fabric and the back secure with a button.

Colours: grey, pink, yellow, orange, green and navy blue

Price: Rs 250 each

2. Jaal set of 4 cushions

The intricate print on this product is hand blocked and we have done some pretty hand embroidery with mirrors to enhance the entire look of this product. Now what’s ‘Hutke’ about this product is the Dori tie-ups that secure the cover with the fillers. Another bestseller of recent times, this product is the perfect prop to enhance the look of a boring sofa. 

Colour: blue, red, yellow and turquoise

Price: 399 each

3. Kagaz set of 5 cushion covers

You must be wondering why we named these covers Kagaz. Well, you will know if you follow our Instagram handle. But in case you don’t, here’s the reason why. The texture on this fabric is made using a paper crumbled and dipped in colour and then haphazardly dabbed on the fabric. That is how we achieve this beautiful texture. Also to mention here is that all the embroidery and mirror work is done by hand and you will be spoilt for choices with 5 different colour combinations to choose from.

Colours: black and yellow, yellow and turquoise, pink and green, red and blue, orange and light blue

Price: Rs 2495 for 5 cushion covers

4. BNW Polka frill with ‘Home’ set of 3 cushion covers

 If you are a person with a minimalistic sense of style then this is the perfect cushion set for you. Hand block printed with slight mirror work is what we have added to make this set look Hutke. And since we love colours we could not help but add tiny pops of it here and there. 

Overall this set is perfect to quickly add a simple yet classy feel to your home.

Colours: black and white with hints of pink and orange.

Price: 1027 for set of 3

5. Pichwai cow set of 2 cushion covers

Sometimes all you need is a set of 2 cushions to amp up the feel of your seating area. Though we have more options for a set of 2 cushions we have picked Pichwai cow cushions here as it is one of our favourites of the lot.

 The intricate embroidery that you see on the back of the cow and the sides are all done by hand by our artisans and are one of the most time taking designs that we have. The tassels we have used in this product is made with wool which gives a fuller feel at the corners.

Please note that every set we mentioned here can be purchased as a single piece in any quantity you like. Perks of being a manufacturer!